Sprayway
Creating a unique asset set that both promotes, but also pays homage to, the nostalgia of the original jacket. The team at Sprayway approached Blunt Crayon with the perfect idea to create a unique illustration that could be used on the jacket as a delight point, but also as a promotion asset.
Create an illustration of the Torridon area that is recognisable.
The illustration style should honour a uniquely British style of railway poster. This would allow us to create a recognisable and nostalgic peice.
Using Brian Cooke travel book covers as inspiration, we developed a 'railway-esc' digital painting. This would create an instantly recognisable, British illustration that could be used at any scale.
The Torridon Launch was a huge success, with the illustrations being used in windows, on promotional clothing,
