• The biggest & the best - re-branding the ten year anniversary of the CWIF competition •
With new sponsors - Rab, the competition had the largest cash prize it had ever offered. This, combined with the exceptionally high standard of competitors and the progressive broadcasting demanded a brand refresh. The identity had to stand out from the previous branding, while incorporating both the title sponsor and The Climbing Works logo elements.
Working closely with Band of Birds and The Climbing Works, the identity was designed to be as dynamic and animatable as possible. Band of Birds concepted and executed the animation. The colour palette was taken from the familiar walls of The Climbing Works itself. Slight alterations were made to the palette for each group of competitors (Junior M/W, Senior M/W).